After 'Bareilly Ka Jhumka' UP Gets 'Bansuri Chowk' To Promote Traditional Flute Industry - Viral Bake

If you aren’t aware of Bareilly Ka Jhumka, here is a flashback. The Uttar Pradesh government, over a year ago, had installed at Rs 17 lakh Jhumka in Bareilly to complement the famous Asha Bhosle sang song Jhumka gira re, Bareilly ke baazar mei.

Source – IndiaTimes

The idea of the whole installation at the Parsakhera area on National Highway 24, was to woo tourists and introduce them to the local specialty.

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In a similar fashion now, UP’s Pilibhit has got ‘Bansuri Chowk’ that showcases the district’s connection with the manufacturing of flutes. The Chowk was inaugurated on the occasion of Basant Panchami.

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Pilibhit, for the unaware, has eternally been famous for its supreme-quality handmade bamboo flutes. These flutes are side-blown and are interestingly crafted mostly by Muslim artisans. Bansuri Chowk, as the administration says, will play a dual role of becoming a landmark in Pilibhit city and also promote the flute industry.

The chowk sits at the entry point of the city and was earlier known as Assam Chowk.

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Talking more about the Jhumka, the same weighs a whopping 200-kg and has been made of brass, colourful stones and decorated with the city’s famous zari embroidery.


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