The coronavirus pandemic has changed the world we live in. And it has now reversed the trend in terms of the movie release. As cinema halls across the nation are closed since March Bollywood has got new screens for the release of the movies. These screens are your mobile, laptops and computers.
And the movie which is setting this trend is ‘Gulabo Sitabo’. Yes, the Amitabh Bachchan, Ayushmann Khurrana Starrer upcoming comedy-drama would release first on digital platform and not in theaters. This would be the first time that a Bollywood movie would be premiering first on an OTT platform.
The movie would release on Amazon Prime on 12th June. Earlier the Shoojit Sircar-directed movie was to hit the theaters on 17th April. However, just like any other thing the pandemic left things delayed. Industry experts have said that this could be the start of a new trend.
Ayushmann Khurrana took to Twitter to make the announcement. Amazon Prime Video India’s twitter handle also confirmed the announcement with a tweet ” This June 12 join us first-day first show for #WorldPremiereOnPrime of Gulabo Sitabo!!”. In post corona time till we get the vaccines and things are back to normal this can be a great idea for Bollywood and fans.