The fast-food restaurant chain, Domino’s, has introduced, what they are calling, The Unthinkable Pizza, something entirely made of plant-based protein.
The plant-based proteins, that the Unthinkable Pizza is made of, make it entirely vegetarian. But the company claims that it would still have the sensory properties of chicken thus luring both vegetarians and non-vegetarians.
For the unaware, plant protein is simply a meaningful food source of protein sucked out from plants. This group can include pulses, tofu, soya, tempeh, seitan, nuts, seeds, certain grains and even peas.
The new kind of Pizza, as of now, is available across restaurants in Delhi NCR, Mumbai and Bangalore.
Talking about the new launch, Pratik Pota, Chief Executive Officer & Whole-time Director, Jubilant FoodWorks Limited, said, ‘We are delighted to launch India’s first plant protein-based product, The Unthinkable Pizza. This innovative and 100% vegetarian product will allow Indian consumers to experience the plant-protein wave sweeping across the world. Domino’s has always brought pioneering innovations to the Indian market, and we are happy to once again be the first to bring this trend to India.”