France’s anti-competition watchdog has decided imposing a fine of 220 million euros (USD 268 million) to Google for abusing its “dominant position” in the online advertising business, the body said.
The Competition Authority statement said that the practices being used by Google are quite serious because these practices penalize Google’s competitors in definite publishers and markets of mobile sites and applications.
Additionally, the statement says that “The authority recalls that a company in a dominant position is subject to a particular responsibility, that of not undermining.”
Google, based in Mountain View, California, did not dispute the facts and opted to settle, proposing changes, the statement said. However, the head of the authority, Isabelle De Silva said that the decision was unprecedented.
She also said that, “(It’s) the first decision in the world to look into complex algorithmic auction processes through which online display advertising works.”