Over the last few years, there has been a considerable increase in the popularity of competitive gaming on a global scale. However, in addition to world-renowned teams expanding their facilities into the South Asian country, NODWIN Gaming’s partnership with MTV India is seeking to bring attention to the world of digital sport across mainstream forms of media.
As a result, we’re going to look at the rise of eSports within India. Furthermore, we’ll also consider what the future holds for the sector within the world’s second-most populous country.
At present, the eSports market in India is estimated to be worth approximately $818 million, even though its current state is deemed to be somewhat unstructured. However, in spite of that, competitive gaming is only continuing to grow, and India is now being regarded as one of the market leaders within this field.
Specifically, within the Indian gaming scene, PlayerUnknown’s Battlegrounds has long been a popular title, with the developments to mobile networks heightening remote gaming possibilities. Crucially, Fnatic’s decision to acquire team XSpark, one of the most popular teams in India, will benefit their brand along with enhancing the appeal of competitive gaming within the South Asian country.
Moreover, their plans to launch an India-based gaming facility will promote immersion and participation among their fans, while also highlighting their belief that the Indian market will continue to thrive in the future.
Broader Digital Crossovers
While some have considered the eSports sector to be a niche market that can only truly thrive on streaming platforms such as Twitch and YouTube, NODWIN Gaming’s recently-formed collaboration with MTV India will be integral to launching the industry onto traditionally mainstream platforms – and serves as evidence of the wider entertainment potential of eSports.
The program, eSports Mania, will be aired once a week and will last for one hour. The significance of this is that, when you consider the previously unstructured nature of eSports in India, the expansion into television demonstrates how rapidly the sector has grown and how much room it has for further development in the coming years.
Additionally, the surge in the appeal of competitive gaming has also influenced further digital platforms. Alongside online casinos continue to offer mobile-friendly adaptations of traditional casino games such as blackjack and roulette, there are a number of contemporary Indian betting sites who also provide odds on a range of eSports events across titles including Counter-Strike: Global Offensive and PUBG.
Furthermore, at some of the available platforms, prospective users are able to enjoy various bonuses in an effort to ensure sustained long-term growth that matches that of the eSports sector.
Foundations to Continue Being an eSports World Leader
Due to the very nature of the competitive gaming sector and the foundations that are in place within India, it is clear that there is scope for the industry to experience both longevity and success going forward.
From facility expansions to mainstream media attention, there is no reason why the South Asian country can’t continue to be an eSports world leader over the coming years.