Walking by cloth stacks at a mall with pricy labels on them is a woe most of us have gone through. And though we want to don those super cool branded clothes often, our pockets pulls us back.
Nevertheless, coming to our rescue is fashion retailer H&M, which might soon let you rent clothes instead of buying them.
To our delight, the second-largest fashion retailer in the world will soon tap into the clothing rental market in a bid to tackle environmental concerns.
Environmental concerns and rental market? What’s the connection you may ask. Well, there’s an answer to it.
As per a report by the United Nations, the fashion industry is responsible for as much as 10 percent of global greenhouse gas emissions. The industry as a whole consumes more energy than international flights and shipping combined.
Thus, renting clothes shall practically curb production, while not affecting the company’s profit.
Currently, the Swedish brand is testing out the cloth rental program at its flagship store in Stockholm. During the entirety of the program, H&M will rent clothes from a collection of 50 pieces for £28 a week.
Besides renting, the flagship store will also be testing a clothing repair service.
“We have a huge belief in rental, but we still want to test and learn quite a lot and do tweak changes,” H&M Head of Business Development Daniel Claesson said.
Although the rental service is only limited to Stocklom for now, the service may soon be implemented across the world. This would be a part of the H&M goal to take its greenhouse gas emissions to negative.