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I&B Ministry Shares Meme On Allu Arjun’s ‘Pushpa’ To Spread COVID-19 Awareness

Indian government following trending mems to spread awareness about covid-19 on 19th Jan 2022 The Ministry of Information and Broadcasting shared a bold meme modeled on latest’s super hit and blockbuster movie “Puspa “superstar Mr. Allu Arjun’s, The Rise” to repeat COVID-19 appropriate behavior. The Meme picture, posted on 19th January 2022 on Twitter by the ministry’s Twitter page ‘#IndiaFightsCorona @COVIDNewsByMIB‘ which shares updates on COVID-19, presented Mr. Arjun’s titular character wearing a blue color photoshopped mask in a still from the Telugu movie.

To provide better understanding and awareness about the concept of memes to viewers they have added the context of the famous and  most loveable  dialogue of the film, “Pushpa, Pushpa Raj… Main jhukega nahi (I am Pushpa, Pushpa Raj… I won’t back down)” was changed to, “Delta ho ya Omicron, main mask utaarega nahi (Whether it is the Delta variant or Omicron, I won’t remove the mask

With the help of this meme on tweeter, the Government wants to convey a message stating that the country’s fight against COVID-19 was ongoing, and to protect themselves people should wear their masks, sanitize their hands and the things on a daily basis, keep social distance and get fully vaccinated.

The action movie opened affectedly in December to an amazing response and was also released in many languages dubbed versions including Hindi, Malayalam, Tamil, and Kannada.

This super-duper movie Pushpa is Written and directed by Mr. Sukumar, “The Rise” also features beautiful actress  Rashmika Mandanna and one of the popular Malayalam cinema star Fahadh Faasil in his Telugu debut.
According to the update on Covid- 19 the  Union Health Ministry data updated on Wednesday19th, in one day India reported 2,82,970 new coronavirus infections, taking India’s total tally of COVID-19 cases to 3,79,01,241, including 8,961 cases of the new stain virus Omicron variant.

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I Varsha Chhirolya having an experience in digital marketing of 5 years, I am an account manager in CREATIVE Ad Agency.

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