Facebook has launched Instagram Lite, which is the new version of its photo-sharing app, Instagram, in an attempt to be more accessible to people across India.
The app was initially launched in Mexico in 2018 and is only 2 MB in size. The app, when scrolled through, allows faster transition and is a delight for phones entertaining a small RAM size
Facebook had earlier also launched the lite version of the Facebook app, which carries most of the features from the full version app, also with an extremely small footprint.
The small size of the app, however, was only possible post chopping off in-app features such as Reels, Shopping and IGTV.
The app also offers support for eight regional languages — Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
Commenting on the announcement, Vishal Shah, VP of Product, Instagram at Facebook, said, “India is such an important country for us and has been a testing ground for innovation, thanks to the natural creativity and entrepreneurial spirit we see here. With the test of Instagram Lite, and the next edition of Born on Instagram, we’re aiming to democratize expression and creativity for a greater number of people in India. We’re also hoping to gain valuable insights before a global rollout of Instagram Lite.”