Instagram has reportedly approached celebrities, asking them to create IGTV content, which shouldn’t cover “content about social issues, elections or politics”. “We believe there’s a…difference between allowing political…content on our platform and funding it ourselves,” a spokesperson said.
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Facebook-owned photo-sharing platform will bear all the production cost of all IGTV videos catered by the celebrities. On Facebook Watch, the company has deals with content creators too, but partners include news organizations that must talk about politics.
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