Telecom giant Reliance Jio has come in collaboration with popular multimedia messaging app Snapchat. The collaboration is for launching a first of its kind creative challenge for Snapchatters.
The challenge named ‘Jio’s Got Talent’ would allow users to showcase their talent and connect with friends and family. Jio and Snapchat have created a Snapchat lens for the purpose. The lens allows users to select different AR props like a mic, hat, headphone, and light-rings.
To take part in the challenge, users would have to record a video, which should be a maximum 10-second one. The video shall showcase their talent and the user must use Jio’s Got Talent lens on Snapchat during the video.
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Participants would be required to include their Snapchat or Snapcode username in the video caption and upload it to ‘Our Story’ on Snapchat, so that it can be seen by the public. The challenge would be live until February 4. 1 winner will win a trip to Thailand for “Two” while others would get recharges from Jio.
Inputs from News 18