#NoBraDay Trends On Twitter On Sunday, Here’s Why

Twitter the other day was flooded with tweets under #NoBraDay to raise awareness about breast cancer. The concept originated in Canada in 2011 when a plastic surgeon started BRA (Breast Reconstruction Awareness) Day.

Ever since, women go without a bra for a day on October 13, which is also celebrated as National Breast Cancer Awareness Month in the US. The day also aims to encourage women for self-examination of breasts besides encouraging them to opt for timely breast screenings, which could help in early detection of the same.

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Breast Cancer is the most common type of cancer among women with over 1,62,468 new breast cancer cases and 87,090 deaths reported in India, in 2018 alone.

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