Not The Same Anymore: Popular Fairness Cream 'Fair And Lovely' To Ditch The Word 'Fair' - Viral Bake
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Not The Same Anymore: Popular Fairness Cream ‘Fair And Lovely’ To Ditch The Word ‘Fair’

Making an attempt to seize the craze for fair skin and discrimination with dark skin people Hindustan Unilever made an important move. The Indian arm of the company has decided to ditch the word ‘Fair’ from its product. That is the popular ‘Fair and Lovely’ cream would not have the word ‘Fair’ in it.

The company’s product has been criticized for a long time for promoting negative stereotypes against people with darker skin. The move comes at a time when cosmetic manufacturers are facing backlash on social media in the wake of the Black Lives Matter.

We are making our skincare portfolio more inclusive … a more diverse portrayal of beauty“, said Hindustan Unilever Chairman Sanjiv Mehta. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this “, said Sunny Jain president of Unilever’s beauty and personal care division.

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The decision was in pipeline and it’s only now that it has been done said the reports. ‘Fair & Lovely’ brand of the company dominates the market in South Asia courtesy the obsession for fair skin. ” Words such as skin brightening, whitening, lightening could soon become a thing of the past on all labels and product sales pitches”, said a source from the company.

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