Tata Starbucks announced expansion into smaller cities of India. On Thursday it announced entry into six new cities. With such an expansionary vision company has expanded to 26 cities and it has a total of 252 stores across India.
The new outlets will be opened in the city of Guwahati, Nashik, Siliguri, Goa, Thiruvananthapuram, and Bhubaneswar.
The love for coffee is growing at a very fast pace in the country. With the latest announcement, Starbucks will be seen for the first time in the states of Goa, Assam, and Odisha.
It will be the largest expansion in a year.
Sushant Dash, CEO said, “Tata Starbucks is grounded in growing with its partners and customers together, and thus expanding our footprint in India is a matter of great pride for us.”
Sushant also said, “The stores are a fusion of the signature warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighborhoods we serve.”
History Of Tata Starbucks
Tata Starbucks is a 50:50 joint venture between Starbucks Corporation and Tata Consumer.
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening locations in India. Despite a false start in 2007, in January 2012 it finally announced a 50:50 joint venture with Tata Global Beverages, which would own and operate outlets branded “Starbucks, A Tata Alliance”. The company had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.
On 19 October 2012, Starbucks opened its first store in India, measuring 4,500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks opened its first roasting and packaging plant to supply its Indian outlets in Kodagu, Karnataka in 2013.
It expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place.