Byte Dance owned lip-synced video-sharing app Tik-Tok since his debut, in India, has been financially making all the right kind of noises. And as per recent reports, TikTok’s market reach has surged by about 28% in 2019 from 1.12% in 2018. This unprecedented surge for TikTok has lead to Twitter and Facebook losing 40% of their market share.
Reportedly, TikTok has managed to multiply its user base from 38 Mn in 2018 to 68 Mn in Indian, in 2019. On average, a Tiktok user spends about 39 mins of the day scrolling through the app’s feed. Moreover, Tiktok has also been planning to invest in #Edutok, a hashtag under which it will promote educational videos.
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