Despite being in the era of surging inflation, millions of shoppers hurried to grab the best deals offered by e-commerce platforms such as Amazon, Flipkart, Meesho, Mintra, and more, as the festive sale season kicks in, on Friday. As per the sources, the early sales record indicates that the customer response was far better than the retailers foresaw it.
Huge Wave of Shoppers As Flipkart Big Billion Sales Kicks In
Flipkart’s Biggest Festive Sale ‘The Big Billion Days’ or TBBD witnessed a huge crowd of shoppers which included both existing and unique buyers, that visited the site at a rate of 1.6 m per second.
On the other hand, Flipkart’s rival Amazon. also witnessed a record-breaking wave of visitors as soon as its Great Indian Festival Sales kicked in, which included both early access Prime users and normal shoppers on 1st day of the sale. A total of 36 hours of the most crowded sales streak ever was witnessed by the e-commerce platform.
Flipkart said that the “ number of Flipkart Plus customers using Early Access during TBBD 2022 rose as compared to last year’s event. A majority of these customers were from tier-2 cities and beyond.”
While concluding the events we can say that as per the early analytics the overall response of shoppers was very positive and this massive sales streak of a few hours is just the beginning. The sales categories such as “mobile phones, large appliances, fashion products, furniture, and home appliances” saw heavy demand.
“This year’s event is special for many reasons,” said Manjari Singhal, Flipkart’s Senior Director, Customer Growth and Events. “These include the growing strength of our seller and partner ecosystem and innovations that have enabled access to greater inclusivity and affordability for consumers”, added further.
“Categories like laptops, smartwatches, and truly wireless earbuds witnessed the highest demand, as consumers showed an appetite for making high-value electronic purchases online.”
“Amazon. in, on the other hand, logged the highest single day sign-ups on Prime — 1.9x higher than last year, with 68 percent coming from tier 2 and 3 cities.”
“We are humbled by the increase in new Prime member sign-ups and customers shopping across categories”, asserted Manish Tiwari