Wordle has been bought by the New York Times and the news was announced on Monday January 31. The game caused a movement just in four months since the launch. However, the deal price was not disclosed either by New York Times or Josh Wardle.
Josh Wardle, an engineer is creator of the game. It was launched in October and had only 90 active players in November. But the number kept on increasing and by January 300,000 players were playing the game. Right now millions of people are playing the game.
Jonathan Knight, general manager of New York Times Games said, “The game has done what so few games have done- it has captured our collective imagination and brought us all a little closer together.”
The creator of game Josh Wardle said, “I have long admired Times approach to the quality of their games and the respect with which they treat their players. Their values are aligned with mine on these matters and I’m thrilled that they will be stewards of the game moving forward.”
Wardle has decided not to monetize the game through subscription and advertising. New York Times has said that game will be free and no changes will be made.
For those who don’t know ‘Wordle’. Let’s discuss the game and why it gained popularity.
Wordle is a game where you have to guess all the letters of a five letter word in just six tries. You cannot play the game further in the day if you have exhausted your six tries. This is what makes this game unique as it anchors the time spent by a user on game. There have been growing concerns regarding time spent by youth on such games.
There is also a feature where you can share your results on social media without disclosing the word of the day. Users are taking pride in sharing the results on their respective accounts. This is another reason why millions are playing the game regularly.