Instagram Stories Launches ‘Instagram Reels’ To Lock Horns With TikTok

Another day, another time and another feature that Instagram doesn’t shy away from copying. Can you get Instagram? For one time?

Notably, after “copying” disappearing stories feature from Snapchat, Instagram has now unveiled a new feature called “Reels”. The feature is no alien to us as it shares similarities with TikTok.

Instagram Reels

Reels, as Instagram explains, lets you make 15-second video clips set to music and share them as Stories. Moreover, Instagram will also add a new “Top Reels” section in Explore, which would entail the most-watched reels.

“I think Musically before TikTok, and TikTok deserves a ton of credit for popularizing this format,” admits Instagram director of product management Robby Stein.


Reels, as of now, has been only launched in Brazil where it has been named Cenas. Instagram choose Brazil because it lacks a population that uses ByteDance owned TikTok. Instagram hasn’t spilled the beans as to when it would globally launch the same.

With the introduction of Reels, Instagram can now leverage its cross-platform sharing feature (where a user can share the story on both Instagram and Facebook by just sharing a story on Instagram) to compete with TikTok. The same will give the user access to reach billions of both Instagram and TikTok users.

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Users will find it in the Instagram Stories shutter modes tray next to Boomerang and Super-Zoom. Reels will offer users a gallery of all the latest tracks that they can use to create and share videos.


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Instagram would also add some much-needed editing tools for Reels, like timed captions so words appear in certain scenes and a ghost overlay option for lining up transitions so they look fluid.

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