Common man’s biscuit, Parle G, has broken its eight-decades old record to post the highest sales in India during April and May lockdown period.
The company has gained a market share of around 5% in the highly competitive biscuit segment, helped by Parle-G biscuits, preferred by the people stocking up their pantries during the pandemic.
Parle G achieved this feat as not only government agencies but also NGOs working for the welfare of people during the pandemic have sought the cheap biscuit that is world-famous for its glucose content.
“The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5% during the lockdown,” Parle Products senior category head Mayank Shah told PTI.
Mr. Shah said in his 20 years of career with Parle, he has never seen such a high demand for the product. He added that not only during the pandemic, Parle-G has also been sought by people during earlier crises like tsunami and earthquakes.
“That is the kind of trust people depose in the brand,” he said, adding Parle-G’s long shelf life as another reason for the preference.
Parle had also announced to donate as many as 3 crores packets of biscuits to the needy earlier. Also, as the news broke, people also shared hilarious memes about Parle-G