After being officially rolled out in France and Germany after Brazil, Instagram Reels is officially coming to India. For the unaware, Reels will be an in-app Instagram feature that will allow users to make Tiktok like 15-second videos. Instagram Reels will officially start rolling out to users in India from 7:30 pm tonight.
Reels will compete for the space vacated by TikTok after its ban in India. However, Ajit Mohan, VP & MD, said that this has been in the pipeline for quite some time.
“This has been in the making for a while. Videos make up more than one-third of all our posts on IG in India and short form videos, in particular, that is less than 15 seconds is about 45% of all videos posted on feed,” Mohan said.
The best thing about Reels is that you don’t need to have thousands of followers to make make your Reel popular. All you need is good content to get popular through Reels on Instagram.
“Even if you have 10 followers or 50 followers, you don’t need a larger audience to be able to find an audience for your content on Instagram on Reels and that is what we’re really excited to tap into especially in the Indian market where we believe the opportunity is to find the next superstar in India and to turn them into a global star”, Shah said.
All your reels will appear on your profile separated by a dedicated section.
Reels will appear as an option in the story section. Users can shoot 15-second videos, add music tracks, AR effects as well. There are other tools like timer, speed, rewind and align available for the users.